Better than normal.

06.15.21
Dave Mason

What a long, strange lockdown it’s been.

The past sixteen months have been challenging, to say the least. The sheer volume of suffering, pain, anguish, and hardship brought on by the Covid 19 pandemic are hard to fathom, and for those who lost loved ones, it’s unimaginable. It’s a tribute to medical and healthcare workers worldwide that things seem to be returning to some semblance of normalcy.

But what will our next normal look like?

History shows that massively disruptive events like the one from which we are slowly emerging typically result in a reset. It seems that people who’ve been forced to reflect on what really matters in life tend to want to focus on and improve those things moving forward—they want to live life a little differently than before. World War One and the global flu pandemic of 1918 kicked off the Roaring Twenties. World War Two brought about the baby boom and the massive economic uplift of the next thirty years. So clearly the old normal isn’t necessarily the way forward.

Our work focuses primarily on youth sports. Some argue they’re a luxury, others argue they’re essential. Whatever your view, kids and parents all over the world have had to adjust to the tough realities of Covid 19. One thing is for sure: from school to softball to social gatherings, pandemic-related disruptions and challenges reinforced the potential in digital connection solutions like Zoom and Google sheets and Slack, and although we may think we’re returning to a pre-Covid way of going about our lives, it’s widely expected that the future will continue to include many of the ways of doing things that have become part of our lives during the lockdown.  

For us, the lockdown was like spending a year and a half in the penalty box. Needless to say, we were not happy with the call, but hey, that’s the game! 

On the positive side, we were extremely fortunate to have customers who continued to use PowerPlayer as a way to stay connected with, and to motivate and encourage, the athletes they worked with at a distance—a perfect solution given the constraints of the pandemic. And we elected to spend our lockdown time working with our customers and advisors to make improvements and additions to our product, resulting in simplified roster/player onboarding, ongoing refinements to our rating and metrics mechanisms, and the addition of several new sports (including field hockey, and soon, softball, lacrosse, and soccer) to our platform. 

Honor what was. Improve what’s next.

Everyone we know is looking forward to safely resuming all of the activities they love. We sure as heck are! And we’re optimistic about the ‘new normal’. 

We’re optimistic that the absence of some of the things we all love will have resulted in a greater sense of perspective about their value in our lives. We’re optimistic that we’ll all take a little of what we learned about ourselves and each other—our resilience in the face of huge challenges, the importance of community, the collective strength that comes from caring, and a renewed sense of joy in simple things like youth sports—forward into a better future. 

And we’re optimistic that by combining the best of what was with the things we’ve learned over the past year, we can all help make normal better than it used to be.

Want to get a jump on creating a better normal with the athletes you coach? Give us a buzz.